vehicle sales value supported by a 10-week multichannel campaign.
Available immediately · Open to Singapore relocation
Marketing that turns attention into qualified demand.
I connect paid media, search, content, and reporting so growing teams can see what is working and what to do next.
- Google & Meta Ads
- SEO / SEM
- Content systems
- WordPress
Digital Marketing Executive
Bogor → Singapore
01
Commercial thinking.
Hands-on execution.
Clear reporting.
Selected proof
Numbers before adjectives.
Results drawn from campaign reports, analytics reviews, and project documentation.
cost per lead from a documented Meta campaign producing 34 leads.
page-experience score after Frontell.info technical improvements.
growth in content interactions in a 90-day local-brand report.
Selected case files
Strategy with receipts.
Paid acquisition · Automotive
Case 01 / Astra Daihatsu Lampung
From lean media spend to measurable buyer leads.
Led a six-person student client team across research, campaign planning, creative direction, lead capture, and reporting. I conducted keyword research and set up Google Ads while supporting activity across Meta and TikTok.
- Meta result
- 34 leads · 2.97% CTR · Rp649 CPC
- Commercial result
- 60 qualified leads · 3 sales · IDR 350M+
- Decision
- Prioritise the stronger audience, cleaner creative, and clearer CTA.
SEO · SEM · Website
Case 02 / Frontell.info
Search, speed, and paid traffic in one growth plan.
Conducted keyword research and Google Ads setup; led technical and on-page SEO, Core Web Vitals, and Search Console reporting.
- SEO
- Audit score C+ → B+ · Page experience 90+
- Paid social
- 646 clicks at Rp103 CPC · 27 leads at Rp5,532 CPL
Campaign insight · Social
Case 03 / NOTCH Agency
Turning audience signals into content direction.
Supported UNICEF-related strategy work through ad-library research, competitor benchmarks, Share of Voice, sentiment, and biweekly campaign recommendations.
- Output
- Messaging, donor storytelling, influencer, education, and millennial content angles.
Case 04 / HRItrade
A credible digital front door for international buyers.
Managed the HRItrade WordPress website, professional email infrastructure, and English business communication while using trade data to prioritise buyers.
30+ high-intent B2B leads
USD 100K export contribution
WordPress website ownership
Current craft
Building a faster content engine with AI.
I am developing AI-assisted image and video workflows, then applying human judgment through sequencing, editing, brand consistency, and Canva production.
- Image and video concept generation
- Raw-to-final clip assembly
- Canva creative adaptation
- 4–7 weekly posts based on audience demand and campaign purpose
Shown as an independent capability demonstration, not client work.
AI content study · 15 secondsConcept → clips → final edit
Energio opportunity map
My first 30 days: make every solar project work twice.
First as an installation. Then as proof that earns the next enquiry.
Measure the baseline
Audit Google and Meta accounts, conversion tracking, Webflow/CMS structure, search visibility, lead handling, and the residential and commercial creative library.
Build the demand map
Separate residential and commercial search intent, map Singapore keyword clusters, and connect each audience to a useful landing path.
Capture project proof
Create a repeatable site-visit shot list: roof context, assessment, process, people, installation details, completed system, and customer outcome.
Launch, learn, report
Publish the first content cycle, launch priority paid-search tests, and give management a clear CPC, CPL, conversion, lead-quality, and budget readout.
Education, credentials & training
Current proof, with honest context.
Professional education and recent Google credentials lead the story. Practical workshops and earlier credentialed training add depth without being presented as current certifications.
Digital Marketing Program
Project-based training in paid advertising, SEO, analytics, content strategy, and campaign execution. The Astra Daihatsu and Frontell case studies demonstrate this learning in practice.
Digital marketing foundations
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
Canva social media workshop
Canva Live Workshop: Social Media Marketing, supported by hands-on Canva adaptation and AI-assisted image and video production.
Paid media, analytics, and SEO
Previous Google Ads Search and Display, Google Analytics, Semrush SEO, and HubSpot Digital Marketing credentials. These credentials have expired and are retained as learning history.
Fit & readiness
Independent enough to own the work. Collaborative enough to improve it.
My background crosses paid campaigns, SEO, websites, content planning, B2B outreach, and performance reporting. That range suits a growing team where marketing needs one clear owner who can move between strategy and execution.
- LocationBogor, Indonesia
- MobilityOpen to relocation and site travel
- TravelActive passport
- AvailabilityImmediate
- LanguagesIndonesian · Professional English
Let’s build visible proof
Ready to turn clean-energy work into qualified demand.
zainalanwarn@gmail.com · +62 858-1769-0147